Expo West 2026
Natural Products Expo West is the world's largest natural, organic, and healthy products trade show: 65,000+ attendees, 3,000+ exhibitors, and the most influential buyers in the industry. ALVARA's presence at Expo West 2026 was a statement of arrival.
From the Launch Pad presentation to strategic retail meetings with Erewhon, Costco, Whole Foods, and QVC, and the emergence of TikTok Wellness Shop and Shark Tank opportunities, Expo West 2026 was the most consequential event in ALVARA's history to date.
01. Third production run
Expo West marked the debut of ALVARA's third production run, a significant scaling milestone that demonstrated growing demand and operational maturity. Increased batch size while maintaining quality, new packaging refinements debuted, and strong sell-through at the event.
02. Launch Pad presentation
ALVARA was selected for the Launch Pad presentation at Expo West, a curated showcase for the most innovative new brands in the natural products industry. Presented to 500+ industry buyers and press, with strong buyer interest and Expo West media coverage.
03. Retail meetings
Strategic meetings with some of the most influential retailers in the natural products space. Erewhon on a premium natural grocery partnership, Costco on a bulk distribution opportunity, Whole Foods on national shelf placement, and QVC on a TV shopping channel partnership.
04. TikTok Wellness Shop and Shark Tank
Two major media opportunities emerged: a TikTok Wellness Shop partnership for direct-to-consumer social commerce, and a Shark Tank casting call submission. Social commerce strategy developed and a creator partnership pipeline established.
05. New merch debut
ALVARA debuted its new merchandise line at Expo West, extending the brand beyond the product and into lifestyle territory. The apparel line sold out at the event.