New to ALVARA? Get 20% off your first order — use code HIVE20 at checkout.
Anaheim Convention Center · Anaheim, CA
Natural Products Expo West is the world's largest natural, organic, and healthy products trade show — 65,000+ attendees, 3,000+ exhibitors, and the most influential buyers in the industry. Alvara's presence at Expo West 2026 was a statement of arrival.
From the Launch Pad presentation to strategic retail meetings with Erewhon, Costco, Whole Foods, and QVC — and the emergence of TikTok Wellness Shop and Shark Tank opportunities — Expo West 2026 was the most consequential event in Alvara's history to date.
Expo West marked the debut of Alvara's third production run — a significant scaling milestone that demonstrated growing demand and operational maturity.
Alvara was selected for the prestigious Launch Pad presentation at Expo West — a curated showcase for the most innovative new brands in the natural products industry.
Alvara held strategic meetings with some of the most influential retailers in the natural products space — including Erewhon, Costco, Whole Foods, and QVC — exploring distribution partnerships.
Two major media opportunities emerged: a TikTok Wellness Shop partnership for direct-to-consumer social commerce, and a Shark Tank casting call submission.
Alvara debuted its new merchandise line at Expo West — extending the brand beyond the product and into lifestyle territory.