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California Privacy Notice

Last updated: March 2025 · Effective under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)

Your California Privacy Rights

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). This notice supplements our Privacy Policy and applies specifically to California residents.

Categories of Personal Information We Collect

We collect the following categories of personal information from California residents:

  • Identifiers (name, email address, IP address, account name)
  • Commercial information (purchase history, products considered)
  • Internet or electronic network activity (browsing history, search history on our site)
  • Geolocation data (shipping address, general location)
  • Inferences drawn from the above to create a profile about your preferences

How We Use Personal Information

We use the categories of personal information listed above for the following business purposes: fulfilling orders and subscriptions, providing customer service, sending marketing communications (with consent), improving our products and website, and complying with legal obligations.

We Do Not Sell Your Personal Information

ALVARA does not sell, rent, or share your personal information with third parties for their direct marketing purposes. We do not sell personal information as defined under the CCPA/CPRA.

Your Rights as a California Resident

You have the right to:

  • Know what personal information we collect, use, disclose, and sell
  • Delete personal information we have collected from you (with certain exceptions)
  • Correct inaccurate personal information
  • Opt out of the sale or sharing of your personal information
  • Limit the use of sensitive personal information
  • Non-discrimination for exercising your privacy rights

How to Submit a Request

To exercise any of your California privacy rights, please contact us by:

Email: [email protected]
Phone: 888-376-5760

We will verify your identity before processing your request and respond within 45 days. If we require more time, we will notify you of the extension and the reason.

Authorized Agents

You may designate an authorized agent to submit a request on your behalf. The agent must provide written authorization signed by you, and we may require you to verify your identity directly with us.